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Virtual
reality - Virtual Emporium's online shopping service
The whole point
of shopping on the Web is the convenience of shopping
at home, right? Maybe not.
Santa Monica, CA-based Virtual Emporium (www.virtualemporium.com)
is making a name for itself by opening up bricks and
mortar stores where people can shop virtually.
The flagship store in its hometown, with 25 computers,
opened in November. In May, Virtual Emporium opened
a location smack in the middle of consumer central -
Columbus Avenue in New York City.
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According to CEO Tuck Rickards, the Santa Monica store
has been serving about 10,000 people a month. Plans
are in the works for other minishop locations with three
terminals and an international flagship store in either
London or Tokyo.
But what's the advantage of going to a store to shop
online?
Access. Virtual Emporium has found that 40% of its
customers aren't otherwise connected. The in-store site
is a souped-up, high-bandwidth, multimedia version of
the Web site, which goes much smoother through the stores'
T1 lines rather than those ratty old 28.8Kbps modems
many people have at home.
The stores also have live humans to assist
Web shoppers, in addition to online help and a gift-finder
service. Some products are also on display in-store,
where people trade shopping tips and grab some java
at the coffee bar.
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